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Paid Search Marketing In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links. But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn’t depend so heavily on the link graph — which means PageRank as we know it might be on the chopping block. But when? Do you see the link losing value over time?
Are you selling links? Watch your Pagerank!
Paid Search Marketing In a recent Webmaster video, Matt Cutts confirmed that Google has tried internal versions of its search engine that work entirely without links.
But this suggests that the value of the almighty link has come into question at Google, and they may be working on a version of the PageRank algorithm that doesn’t depend so heavily on the link graph — which means PageRank as we know it might be on the chopping block. But when? Do you see the link losing value over time? Do you foresee a future where backlinks lose some or all of their weight in the PageRank algorithm?
How far off would it be? Thought experiment: If Google search did work without links as Russian search engine Yandex is attempting , what metrics would replace it? Prepare to have your mind blown! Here are their answers, in no particular order: Aaron Wall Is the link losing value over time?
Do you foresee a future where backlinks lose some or all of their weight in the PageRank ranking algorithm? Almost all individual signals lose value over time as more variables get added into the mix. Links have been losing weight for about a half-decade now due to the folding in of other metrics and increasing algorithmic and manual penalties.
How far off x level of decline is really depends on loads of factors which are query and vertical dependent. Some queries are localized, some have paid vertical ads from Google, some have lots of usage data which can be folded in, some queries are mobile-centric, some queries have Google scraping-n-replacing the results with their knowledge graph , etc.
All these variations on search impact different areas to different degrees. In some areas SEO might still be profitable even for small businesses for another half-decade or decade to come.
In other areas SEO will have close to a zero percent chance of being profitable unless it is done by one of the players which is already favored algorithmically before they consider investment into SEO.
And even in some of those cases which look great, Google can arbitrarily shift outcomes overnight on a vertical-wide basis. One entity is an extension of the home team, while the other clearly is not. As mentioned above, there are some vertical-based metrics Google can use for things like location or similar.
And then there are a nearly limitless number of ways Google could count their passive tracking of users from logged in user accounts, Google Chrome, Google Android, Google Fiber, etc. The differential and deferential policing of link-based activities is in effect a way of removing links, selectively. One way Google is “uncounting” links is through massive amounts of algorithmic and manual penalties.
That in effect is a way of having links not count for some while allowing them to count for others. The broad distribution and even amplification of fear-based propaganda around links by various link analysis tool vendors only further removes some types of links from the link graph. Anything which is scalable and widely scaled will eventually be promoted as a form of spam, unless it is done by the home team.
One can focus aggressively on brand building and raise funds from venture capitalists tied in with Google ventures, such that they become exempt from algorithmic and manual review issues. Give Google a taste of the revenues and your chances of success increases dramatically.
In terms of outcomes, it’s the difference between CustomMade or RetailMeNot versus TeachStreet or a small mom and pop e-commerce store. The search engine advertising driven biases the Google founders warned about in their early research were not so much a warning as a roadmap for Google.
When Google buys MediaOcean we can expect TV ads to bleed even more directly into driving “organic” rankings. Rae Hoffman Do you see the link losing value over time?
Do you foresee a future where backlinks lose some or all of their weight in the ranking algorithm? Links are essentially the currency of the web. Right now, they look at the quality of the linking site. But, does the link get shared socially and if so, who is sharing it? And how is a site traffic profile affected after link bursts? For example, in a perfect world, Google would know that I am authoritative on SEO and affiliate marketing — and articles I write on those topics, and people I link out to, should be given more weight.
I think they could use many of the aspects I mentioned above in that scenario. I think sites that build content to solve problems vs. Brett Tabke Is the link losing value over time? The web has been rewritten in the image of PageRank. Google has used a lot of band-aids over the years to the Page Rank based algorithm in an attempt to keep it valid. However, it is clear that the value of the link as a metric is questionable in almost all occurrences today.
Do you foresee a future where back links lose some or all of their weight in the ranking algorithm? A link from a PR9 page used to mean instant top-page rankings under the appropriate keywords. Today, that same link means very little by itself. The value of the link is going to continue to decline. If Google search did work without links, what metrics would replace it? You remember the story of how Google figured out spelling suggestions?
They looked at all the ways people misspelled britanny, and then let the users tell them which one is right. They do that for all their spelling suggestions. In effect, they are using user-powered intelligence to direct their spelling algo. They can do something similar for search results. So there are a couple of ways I think Google could eliminate the page rank algo: Each person could visit 1 page per minute for hours a day. That is , pages per day. To refine it down even further, you could take the top clicked links and do a reverse QA check every week to get scoring from multiple reviewers and give it a group score.
Now imagine you are doing that for say the last 10 years. Why would you need page rank when you have people rank? Think about all the click and traffic data Google has to work with: Google Analytics the leading site metric on the web. Google knows where click paths come from, go to, and where they dead-end in a happy camper, or a “back button and try again.
Ads that people like and click on. Also gives them page view data. Google Chrome browser. That gives Google a huge set of data to score pages with for any query.
They know what links people follow to find successful answers. With all that, why would they need a Page Rank algo? They could be almost to the point of eliminating both on-the-page and off-the-page criteria.
They can just follow user behavior. They could let users train the algo the same why they let users tell them to identify spelling mistakes by offering them two choices and seeing what ones people pick most. I would start to focus on all traffic sources that don’t require search traffic. I would use those efforts as content fodder for the search engines, and allow the SE’s to send whatever traffic they send.
I would pretend that search engines don’t exist and focus on everything else: Michelle Robbins Do you see the link losing value over time? I think links were a necessary part of the PageRank algo in the beginning, and for a very long time, when there were no other signals available.
But that pool was and still is very easily manipulated — and it’s become a terrible signal at best. Google can keep playing link whack a mole, but I believe that if they want to present truly relevant and valuable results to users — using links as a heavily weighted factor or even at all — has to go. They know this, and we’re probably not more than a few years or less away from this happening. Everyone is keen to believe social signals are or will replace links in importance, but that’s just trading one unreliable signal for another.
I believe the real key to relevant results lies in tying offline, behavioral data, with the online data they crawl. Google’s in an interesting fix — they always try to tie a result to a person, what they know about you via your search history, social signals, etc. And it’s not even really necessary. Just because I order pizza online regularly, doesn’t mean I’m the one ever buying or eating that pizza.
So for local business search results, what’s the best indicator of a business’ relevance in a community? Joe’s Pizza has 1, backlinks and a 4-star rating on Yelp, but only about 2, people through the doors each month. Paul’s Pizza has maybe links, is not even reviewed on Yelp, but has 5, people through the doors each month. Which pizza place should rank higher?
Google understands this — that getting IRL behavioral data is necessary, which is why they are all in on the Android OS. They don’t care about making nice phones. They need a reliable tracking device, and not just for a maps button or default search — but for the data that can be obtained via that device and the apps, where it lives, where it shops, where it eats, what it buys.
Mostly, I remain surprised that they simply don’t just partner with Nielsen. Nielsen already has all of this data see below. Google has a data bias though, they prefer to acquire it themselves. We are seeing some movement in this regard however, notably, the ComScore partnership. Keep an eye on Google’s partnerships, and especially their acquisitions, this is usually the best indicator of where they are headed.
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Danny Sullivan noticed a huge Pagerank drop from 9 to 7 on the Stanford Daily Will you keep on selling links on your website even with the chance that your. Google axed their public PageRank score in Think of it like this: The probability of you clicking a link on the first page you visit is reasonably high. But the likelihood of As a result, people soon started buying and selling “high PR” links. It became . td.td-megapack.ru?v=G_9-AkZch4k. PageRank figures out the importance, credibility and “weight” of a webpage, . Links that you place in your content will be more valuable to.
The Future of PageRank: 13 Experts on the Dwindling Value of the Link
As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric. But there was almost certainly another contributing factor to the decision:
Are you selling links? Watch your Pagerank!
HOWTO: The Future of PageRank: 13 Experts on the Dwindling Value of the Link
PageRank figures out the importance, credibility and “weight” of a webpage, . Links that you place in your content will be more valuable to. Now I’m going to ask you to put on your regular user hat. specifically mentions “ Buying or selling links that pass PageRank” as being against our (Bush, Confederate Battle Flag, etc) you really have to watch what’s there. Google axed their public PageRank score in Think of it like this: The probability of you clicking a link on the first page you visit is reasonably high. But the likelihood of As a result, people soon started buying and selling “high PR” links. It became . td.td-megapack.ru?v=G_9-AkZch4k.